var _gaq = _gaq || ; _gaq.push(['_setAccount', 'UA-7697436-2']); _gaq.push(['_trackPageview']);
This project was fantastically immersive and deeply integrated cross-platform so it was great to see all the elements come together. I handled the music side of things - as each episode was broadcast a new playlist of the songs that soundtracked it was released. As part of the bigger project, users could play games related to the show at Channel 4's website. Some of the prizes were download codes which could be redeemed at individual micro-sites for each episode that I customised for the campaign. The redemption was in exchange for a sign-up. Because the project was linked to an on-going TV series, it was great for acquiring new customers and even better for repeat visits to the web store.